Friday 16 March 2018

Style, Conventions and Techniques of the music video.

In-concert and 'as live' footage:
In-concert footage is fairly self explanatory, it is when a music video shows a band or an artist playing in front of a live audience, as if they are playing their music live. For my first example, I will be using Coldplay's 'Sky full of stars'. This is a perfect example of in-concert music video, they are walking down the street playing the song to which they eventually reach a stage and play in front of the live audience.




































Narrative and Interpretive:
Some artists will create music videos that have a narrative to it, some kind of story. Or their music videos will interpret the lyrics of the song. These can be done in many different ways. Narrative videos will usually have a story for people to watch and follow. Sometimes they video will be a literal representation of the lyrics, but other times there may be a story shown, but has nothing to do with the lyrics. A good example of a Narrative video would be Michael Jackson's 'The way you make me feel'. In this video, Michael is trying to get this girl he loves to pretty much love him back, he expresses the way he feels in the lyrics and they are translated and shown through the video.

















Surrealist/Absurdist:
A surrealist or an absurdist is someone who makes random or out of the ordinary looking music videos, they will usually not have anything to do with the lyrics or the song what so ever. An example of this would be a song called 'Wombass' by Tiesto and Oliver Heldens. This is a instrumental song, there is no lyrics. Although the video is random as there is no context as to what is happening, and there is a guy who is just dancing everywhere he goes.

















Impressionist:
An impressionist is an artist who will try to capture the emotional side of the music rather than the actual meaning of the song. In this case, that makes these kind of music videos more artistic. An example of an impressionist would be Adele's 'Hello'. In this video, she looks as if she is singing with emotion and is looking to be sad throughout most of the video.


Intertextual: Parody and pastiche:
There are many different styles of intertextual music videos. Parody music videos are when the artist makes fun out of a certain topic or a particular person and will usually turn a serious situation into something comical. A pastiche is when an artist will imitate another artists style and try to make it comical as well. A perfect example for a parody music video would be Weird Al Yankovic's 'White & Nerdy'. This is a parody of the song 'Riding Dirty' by Chamillionaire.

An example of a pastiche music video would be eminem's 'Without me'. In this music video he makes fun of lots of different american TV shows. He also makes fun of Elvis and other people who are known worldwide. And finally, he imitates the style of superheroes and the whole comic book style in his video.



















Animation:
Animated music videos are fairly easy to explain, they are simply videos that can either be entirely animated, or could sometimes have parts of the music video animated. Animated music videos will most of the time be lyric videos but there are a handful of different animated music videos out there that are very well animated, for example: Coldplay's song 'Adventure of a lifetime' is completely animated and is all created using CGI. The 4 apes are supposed to represent the members of Coldplay.



















Here is an example of a partially animated music video, the animations in the video are the lyrics to the song and appear along side the actors within the film. The song is called 'Fast Lane' and it is by Bad Meets Evil ft. Eminem.














Lip-Sync:
A lip sync video is when the artist would be required to mime the words of their song to make it look like they are synced up to the music track. Lip syncing can also be used in more narrative based music videos. A good example of a lip sync video would be Daft Punk's 'Get Lucky'. In this video Pharrell Williams looks like he is singing, but is just miming to make it look like he is in sync with the track.


Editing: 
There are a lot of different music videos with a lot of editing included and also very minimal editing involved. Some of the heavily edited music videos would have a lot of special effects and cuts etc. Meanwhile minimal edited music videos usually are shot in either one take or there are not very many cuts at all. For example: for the heavily edited music videos, a good example for this is 'Love the Way you Lie' by Eminem ft. Rihanna. This is a good example because there is a lot of fire in the video as well as a lot of cuts.




A good example of a music video with very minimal editing is 'Ain't No Rest For The Wicked' Vintage Jazz Cover. This music video has no editing at all, it is done all in one take and there is no cuts or camera movements throughout the whole video.


Cutting to the beat:
Cutting to the beat means that a music video is edited in such a way that every time there is a cut in the video, you will hear a beat of the music change also. Or it could be when someone or something in the music video moves to the beat of the song as well. An example of this is 'Don't' by Ed Sheeran. This music video has a man dancing throughout the whole music video, but at the end when he is dancing in the house, his dancing matches to the beat.

Post-Production effects.
A lot of music videos will have a lot of post production effects. There are lots of reasons as to why people may want a lot of post production effects in their music video, for example, they may want to enchant or impress their audience into watching their content, this is because if they enjoy all the special and visual effects, they are likely to watch more. A great example for this is Eminem's 'We made you'. This music video includes lots of special and visual post production effects.




















Split Screen:
In music videos, there are many different editing techniques, one of which is the use of split screen. This is when multiple images are shown on the screen a the same time. Michael Jackson's 'Billie Jean' is a good example of this as midway through the song there is a part in which you see him dancing across 3 different screens at once.

























Chroma Key:
Another form of editing technique is the use of chroma key. Chroma key is when someone stands in front of a green screen and most of their music video is filmed in front of a green screen. Michael Jackson's 'Leave me alone' is a good example for this as you can clearly tell that chroma key and green screening was used during the making of this music video.


























Camera Movements:
Using lots of different types of camera movements can show movement in music videos. With this, it can create flow and excitement for any one who watches. A good example of this is Drake's 'God's Plan'. In the music video it looks like it is being filmed by a cheap camera, and the screen is constantly moving. This is because his budget that was needed for the making of the video was given away to people who needed it more. 


Camera Angles & Shot Types:
By using lots of various shot lengths and angles in a music video, an artist can create tone and some kind of meaning within their music video. With having shot variation, you can also show some elements of mise-en-scene. Post Malone's 'Rockstar'. In the music video you can see a lot of different camera angles and shot types, there are a lot of close us, longs shots and medium shots, and they are always constantly changing.



Mise-en-scene:
Mise-en-scene is all about what is seen in a video. In music videos there is a lot of objects, lighting, and a lot of scenery, these are all to reinforce the mood or atmosphere of a music video. Depending on what mise-en-scene you have in a music video will determine how the mood and atmosphere is shown throughout the video. Sometimes only a small amount of mise-en-scene is needed to portray a large message. For example, Bruno Mars's 'Grenade' has him tugging a piano all the way through a city to the person he loves only to find out she cheated on him. This and the lyrics show he would still do anything for her, even go through the pain of pulling heavy things such as that.


















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10 min short pre production

For the storyboards, I am responsible for pages: 1.1, 2.2, and 3.3.